Going into 1968, the Chevelle® was considered America's "Most Popular Mid-Sized" car. The SS™ 396 was the high performance model and had a base price of $2,899. The top of the line 396 c.i. engine was rated at 396 horsepower. Over 60,000 cars were produced in 1968, in a wide range of models from convertible to station wagon.
Over the years of 1964 to 1978, there were 3 generations of the Chevy® Chevelle®. The 1968 was the second generation and rode on a slightly shorter wheelbase with more fastback styling. Other new features mandated by the federal government included side marker lights and shoulder belts.